On Friday, March 11, Bank Street celebrated its second annual Bank Street Giving Day, a 24-hour fundraising event that allowed the College community to come together to further its commitment to children, families, and teachers.
Spearheaded by Bank Street’s Development & Alumni Relations Office (DARO), the event raised a total of $78,141, surpassing its $55,000 goal and welcoming the participation of 178 donors, many of whom had donated to Bank Street for the first time. The campaign was successful in more ways than one—not only did it exceed its financial goal, but it also generated a high level of excitement and enthusiasm from a diverse body of constituents across the Bank Street community.
Donations made during Giving Day will support the Bank Street School for Children, the Graduate School, and the Bank Street Annual Fund. Examples of contributions in action include providing cutting-edge technology and resources for young students, financial aid and scholarship opportunities for graduate students, and operational support that deepens our institutional capacity to serve more communities.
To raise awareness of the event, DARO executed a strategic campaign that included a robust email strategy, social media push, postcard mailing, and a spotlight on the Bank Street website. The campaign also drew special attention to its matching gift campaign funded by generous donors, which doubled all gifts up to a total of $50,000, adding incentive for community donations.
In addition, this year’s event inspired participation through an online survey that encouraged community members to share how Bank Street has impacted their own lives.
“We are thrilled at the success of this year’s Bank Street Giving Day, which is a true testament to our wonderful community of faculty and staff, alumni, students, families, and friends,” said Jeremy Wells, Director of Annual Funds, who led this year’s initiative.